Just make trains even vaguely affordable would be a good start.
https://youtu.be/9md462CW5uQ?si=AE7VHcqa1jMBWDHe
Two people go on an entire holiday to mainland Europe because it’s cheaper than return tickets from London to Edinburgh.
I’m about to drive 220 miles to an airport, get a hotel, pick someone up, then drive 220 miles back. It’s cheaper than a train ticket one-way. It’s insane.
If only YouTube ads were as unobtrusive as PornHub’s… one five-second-skippable ad before each video is all I’ve ever seen