Also in videogames. The only time I’ve seen it could be justified happened in Detroit: Become Human. There, the character doing it is an android, so she probably got data from the internet to cut her hair properly, or was preconfigured with that knowledge.
I would argue that the new paint could help alleviate the issue, since it would incentivise people to decrease use of the AC. My concern then would be how polluting is the production of the new paint compared to the current version.
Nice xkcd reference