the same process

It doesn’t necessarily involve the middle man, who is ultimately the bigger fish that enshittifiers are looking to land. I think that’s relevant. Enshittification’s process involves capturing both a “retail” user base and a business user base and then squeezing both.

Edit. Enshittification is layered and more specific to industries and markets that are not inherently profitable. It starts with seed money being burned for that initial user base and fucks over everyone up and down the chain because the business is not really profitable otherwise. Skimp/shrinkflation is more about squeezing more profit than you are already making.

I’ve see it used a lot recently to describe the general degradation of quality in service of increasing profits. I think technically, it is not enshittification. Below is my general definition of the process enshittification describes. Repost from another comment.

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

A word that includes the word “shit” in it has a very nice ring to it when describing things getting generally shittier in favor of profit. I suppose language can evolve rapidly and things mean what people believe them to mean.

Edit: As per Wikipedia’s Shrinkflation Entry:

Skimpflation involves a reformulation or other reduction in quality.

I see skimpflation as a form of shrinkflation. The idea is still that the price stays the same but to try and hide the cost increase from the customer they give you less. I guess fewer strawberries per “smoothie” is even more subtle than fewer ounces of the original “smoothie” formula per bottle.

To be a pedantic asshole, technically enshittification is meant to refer to online services that follow an inevitable process of…

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

Admittedly, I see enshittification used colloquially meaning basically “business found a way to fuck over its customers more than usual to increase their profit”. Perhaps that is what you mean by “General enshittification”.

Why do ordinary people seem so unprotected against these shady practices

Assuming you are in the USA, it’s fundamentally because our politics is fueled by private money. The “haves” spend lots of money to make rules that protect and enrich themselves at the expense of the “have nots”. The rich get richer, and the rest of us get a larger share of the burden.

The rich then spend more of their money convincing everyone else that some minority group of their fellow “have nots” are to blame and let us fight amongst ourselves. They starve us but leave us with just enough left to lose so that the price of doing something about it is too high (quitting, losing health insurance, getting arrested at a protest, etc) for most of us to bear.

how can we change this?

Get money out of politics. Get the public to stop blaming their fellow have nots and demand change from the haves.

How does one person even start to address these issues?

Have empathy for and help your neighbors if you can, especially when they take the risks required to push for actual change. Talk to people. Organize. Support/start unions or a mutual aid organization. Go to local government meetings and make your voice heard. Run for local office.

Its easy for a small group of wealthy organizations to tilt specific elections or politics in their favor. It’s much harder them to do that in 1,000+ small communities across the nation.

Fundraisers and charities, when you have a lot money, are rarely acts of charity. They tend to be PR campaigns and power plays.

Honestly, even when the acts have good intentions, they are often quite damaging. The involvement of the wealthy in charity is very similar to their involvement in politics. Their wealth buys influence and gives them a disproportionate say that allows them to ignore and overrule the will of the people and sometimes even reality.

For example, look into the impact of Bill Gates’s “acts of charity” in the education space. He poured money into charter programs that negatively impacted public education. Later studies showed that his programs were not particularly effective.

Let’s say, hypothetically, that a very rich person is convinced by some charlatan that they found the a means to produce free energy. The wealthy person throws tons of money at the idea. How many talented people will be taken from other legit programs because the paycheck at Bullshit Energy Nonprofit is better? These rich people are successful and think they know bestr. Their money ensures they get treated like experts because money makes things happen whether or not those things are helpful.